Wednesday, May 18, 2011

if you don't get it, you don't get it...

Do you get it?
Fascinating discussion yesterday via facebook message and real time convo about QR (Quick Response) codes. Basically a QR code is a matrix bar coded with information stated by a "link" that can be snapped and captured by a reader (eg. cell phone) to receive information.
It fits right into a theory I developed several years ago. It's a demographic tag that crosses It isn’t defined by age/generation . It is defined by technology and mindset.

GEND Simply stated you either are digitally connected or not. You either get it or you don’t get it. This digitally enhanced/enabled media is re-defining the boundaries on how various social groups and generations interface with each other.
So how does play into what I do? The results of polling a multi-generational group (ages 24-54) of about 12 people:  the results showed age had NOTHING to do with who knew about QR codes. The interesting thing was, when it was explained almost everyone knew what we were talking about, they had "seen" it-then they got it.
So we started brainstorming and will are going to use a QR code linked to a message about Ezekiel. What was "seen" by Ezekiel didn't make a lot of sense until you understand what was in the message.
Looking forward to this one.


Chris said...

I like the application! Now I just have to see a QR code in action. Then I might "get it." 

dorothy (vicar of vibe) said...

So, I did another little survey at work yesterday. I work as a barista @ Starbucks and created a QR code that read "Your barista Dorothy recommends: A Venti coffee frappuchino, made with breve and add a shot on top".
I held up the QR code to a few people and asked people if they knew what it was. Some said yes.
One gentleman actually downloaded the ap for his phone right then and there so that he could read it. And "snap" it and translated it. And showed us what it said.
It was really cool!