Do you get it?
Fascinating discussion yesterday via facebook message and real time convo about QR (Quick Response) codes. Basically a QR code is a matrix bar coded with information stated by a "link" that can be snapped and captured by a reader (eg. cell phone) to receive information.
It fits right into a theory I developed several years ago. It's a demographic tag that crosses It isn’t defined by age/generation . It is defined by technology and mindset.
GEND Simply stated you either are digitally connected or not. You either get it or you don’t get it. This digitally enhanced/enabled media is re-defining the boundaries on how various social groups and generations interface with each other.
So how does play into what I do? The results of polling a multi-generational group (ages 24-54) of about 12 people: the results showed age had NOTHING to do with who knew about QR codes. The interesting thing was, when it was explained almost everyone knew what we were talking about, they had "seen" it-then they got it.
So we started brainstorming and will are going to use a QR code linked to a message about Ezekiel. What was "seen" by Ezekiel didn't make a lot of sense until you understand what was in the message.
Looking forward to this one.
on innovation 3: feeling your way
3 days ago