Sometime in 2008 I ran across this video from GCC wired. And while I have shared these vid’s before, I haven’t traced how my mind has been working to use these ideas.
(http://vimeo.com/1300196 - If you link over you won’t be disappointed)
Very cool experiential element to emphasize viral communication.
It was interactive and fun!
While we have discussed it a few times at our creative meetings, we never have used the idea. I love the idea of the interactivity of the element.
While I would love to use glow sticks in a similar way as GCC did:
One possibility I thought of was using glow sticks in a dance piece. Where the dancer is covered with glow sticks and dances in the dark. This was before I realized that this was very popular at raves. Still like the idea. (smiles)
Or something as simple as hanging glow sticks all around the stage. Using various sizes and shapes.
Maybe creating a video of the traces made from glow sticks.http://www.youtube.com/watchv=XRwX9oCaE9Q&feature=player_embedded )
I have taken the idea as far a purchasing several types of glow sticks and even trying them out.
So now it is a matter of simple finding the appropriate message to link them with. That hasn’t happened yet. But it will…