church marketing....

I watched a show on advertizing and internet presence.
They were discussing the current state of the economy; and how often businesses will make the mistake of cutting back on the money spent on advertizing. This is a mistake. You need to spend your money on marketing.
Often times I find that some churches eschew the terminology of marketing. But the reality is that whether you are intentionally designing a marketing plan or not you are still marketing.

Keeping in mind your target demographics and location, you need to make sure people can find you. Understand that a large majority of people aren’t looking in the newspaper anymore. They are dong goggle searches.

You would think that in this day and age that people would understand that the internet is a cheaper and more efficient means of advertizing.

Whether your clicks are organically high or you pay per click you need to get yourself get your clicks higher.
Their suggestions:
Insure that you include in your title: keywords and where you are located
Make sure your first paragraph tells exactly what you are doing
If people get there they better find the right information or they will click away.

So, is your website effective?