pants on the ground...

I’ve been doing a lot of thinking about what creates “buzz”.
What spurs certain performances to go viral?
In case you have somehow missed the latest viral sensation; one month ago American Idol aired General Larry Pratt’s “Pants on the Ground” causing Simon to quip “I have a horrible feeling that song could be a hit.”

The performance quickly went viral. You Tube, Brett Farve, The View, remixes and now weather related remixes….
I was trying to get a rough count-just on the audition videos out there on the first page of youtube something like 18 million hits.
And the backlash, are people laughing at him?
Personally I love this guy. There is a lot more to Larry Pratt than this little ditty, including his history of strong involvement in the civil rights movement of the 60’s.
So tell me, what do you think causes things like this to go viral?