Thursday, September 10, 2009

10 thousand doors…

One of my favorite things to do is think creatively, bounce ideas around with my brother who is in advertising. He is a professional; I am simply passionate about it.
So, my awesome brother sent me this link to 10 THOUSANDDOORS… on fb.
It’s a must go to…

The concept RETHINK CHURCH What if church wasn’t a building, but a thousand doors? In one word brilliant.

The site is easy to navigate. Using a twitter feed is culturally relevant, though I was thrown a bit when I clicked, because I wasn’t expecting a twitter feed.

I physically felt drawn to enter into the doors. I wanted to find out more about the random doors placed in the middle of a park across from the Capital, overseas, at a building site…

I particularly am fascinated with the concept of keeping the UMC logo small. It bothers me when anyone gets all “splashy”, including churches. It reminds me of “Make My Logo Bigger Cream”

“Splashy” no – branded yes. I saw it almost immediately.

IMHO the UMC denom is one of the very few denoms that has actually successfully re-branded themselves well in recent years. This website is proof.

In short, well thought out and skillfully executed.

The best part for me is this website gave me fodder to extrapolate a thought for our current series at XC. Don’t ask how this works, it’s just the way my mind works. The series is based on one of our taglines that has become central to our DNA.

“imperfect church. be safe, be real, be changed…”

Here is one of the pics we are using for print media…
We are also printing this (sans series title) and two more onto 4’ x 6’ foam core and going to fly them on stage along with old windows and a door.
So my initial thought was I need to buy a “No Trespassing” sign to hang on the door. Duh, not sure why I didn’t think about it before. What I’d love to see is during one of the messages, that the teaching pastor actually take the sign off the door and rip it apart.

Do you feel it?

1 comment:

Brice said...

Well said, Doro. There's been lots of discussion in the ad business, and our agency in particular, about the value (and hype) of tactics such as FB and Twitter. It's a tactic...just like a TV spot or a tradeshow booth. I wouldn't become a brand loyalist because I follow someone/something on Twitter. I follow someone/something on Twitter because I already have a relationship with the brand. First there needs to be a way to promote the interaction (via email, website, tweet, cool video with the little condemned church in the vale). I found out about the 10thousanddoors site after I heard a radio commercial. On the old-school. Not online radio. Or satellite radio. Or digital radio. What it really boils down to is the core message (brand) needs to be relevant, authentic, believeable, and compelling. The reason imperfect church works so well is that it starts with a great concept. Supported with great execution. Pushed to the right people at the right time in the right places.