Saturday, August 6, 2011
I love "hooks".
It is a means of attracting interest or an enticement. Mmmmm, I love enticement. Something that makes you think again.
For example in music, a hook is a musical idea, often a short riff that is used in popular music to make a song appealing and to "catch the ear of the listener".
I having trying really hard for a while to create thought "hooks" from one week to the next.
Not easy to do when people don't really buy into the concept.
But, we did manage to accomplish it with the QR codes. It mostly happened because of miscommunication. The presentation of the whole idea wasn't offered in week one of the series; so people were left with the "empty" feeling of why in the world were those strange blocks of dots everywhere? People were curious.
Thankfully, the next week it was explained really well. But, it did create a hook. Nice.
For me this darn kangaroo is a perfect example of a hook. I really liked the short lived series "Fast Forward". In the premiere, just before the first commercial they focused on this picture of a kangaroo-and said remember the kangaroo... Obviously they were going to explain it later in the series. I remembered the kangaroo-it caught my attention. Then the series ended abruptly and they never resolved "the why" of the kangaroo. UGH!
Now the kangaroo haunts me. THAT is a great hook.
So, currently, this picture is my desktop picture, as a reminder to remember the importance of the hook.
I will continue to weave "hooks" from one week to the next.